I'm just sayin'

So we've been talking a lot about bad advertising in both of my advertising classes, creative and ethics and this commercial I want to rant about is, in my opinion, BAD! Do they have a category for just BAD? I learned today about "teenage boy humor" and "sexual inuendos" but is there a type of commercial for just disgusting. Okay, well here it is: the new Wendy's commercial for their fish sandwich. YUCK! When I see that commercial I literally gag! First, they bring the sandwich to the table, which looks like a chicken sandwich. Then she actually looks at the sandwich, which some of us really do to check for spit or stray hairs but she is remarking at how fresh and tasty the sandwich is going to be (I'm sure.) Then they pull a piece of the sandwich, it's some kind of "arctic" fish, and then they talk about how wendy's doesn't use questionable foods. If they have to defend themselves, then they probably have something to hide. Like really eating a Wendy's sandwich makes you think of glaciers and icebergs, which is what the commercial shows. Anyway, we all know fast food isn't fresh no matter how they slice it. I have come to grips with these terms about the legitimacy of fast food but this commercial reaffirms how SICK the food really is. Anyway, check it out and tell me what you think!