Sunny Side of Truth

I think these new Truth commercials about tobacco use are great. They are really pointing out how big tobacco companies have been lying to consumers for years! Also, they point out advertising to kids and how damaging it can be. These spots remind me of everything I am learning in my advertising classes, so I feel kinda smart like I know what's going on and how they are really effectively using advertising to communicate to the masses. Hope you like it! You can tell the audience in the spot sure don't know how to take it!


UPDATE: Okay, so today in my Advertising Ethics class we learned about Tobacco Advertising. It really made me think about this blog that I did. My friends who smoke really don't seem to care what smoking can do to themselves or those around them. They get that it's gross but they treat it like a dirty habit that they can't possibly break. Hello?! We are only 20 here!! The point is, I feel like the Truth campaign doesn't do much for people my age who do smoke. I suppose it is important to younger people (not that we aren't young) to see but I never hear my friends comment too much on it. Just a thought...