Very interesting comparative advertising going on recently. The new Propel vitamin water has just put up an amazing new spot comparing it to Vitamin Water. The spot shows body-conscious Vitamin Water consumers at the gym, and all of a sudden they realize that they have to do 492 sit ups to burn the calories of one bottle of Vitamin Water! THAT'S CRAZY! It's supposed to be good for you, I mean, it's water and it has vitamins, it's a win-win right? If you look closely on the back label though, you will say it is 50 calories per serving, and with 2.5 servings that's oh, the same amount as a coca-cola!! I have to admit I'm pretty sad about this finding. Vitamin Water is SO alluring. With it's funny labeling anecdotes and pretty colors, I am very attracted to their bottling, AND it tastes great. I guess this taste comes for a price though--Propel's vitamin water is the same size and is only 25 calories..makes you wonder.. I'm sure Vitamin Water's advertising agency is freaking out right now.. It's a fairly new product so it may not have that strong of a brand loyalty. Especially if people are drinking it to be "healthier" and propel offers the same thing, but better. It'll be interesting to see what Vitamin Water comes back in response to this!
Maybe people should just stick to good ole' plain water?
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